Salesforce CRM
Posted on / by envertis / in CRM, Salesforce

How Salesforce CRM Solution Can Help You To Improve Your Sales Process

Adopting a CRM can give you game-changing results on the sales front!

The reason is quite simple. Companies thrive and sink by their customers. So, the better you can understand their wants and needs, the more are your chances to win sales. Besides, the increase of digitally-driven business activity indicates that there’s a wealth of data that you can use to better perceive the customers and their needs.

CRM (Customer Relationship Management) is one of the business solutions growing from a valuable part of IT software to an integral, separate enterprise function,  irrespective of the size or type the enterprise. It is, in fact, has become an obligatory need for businesses, the key to stay connected to the customers and grow prospects and sales more than ever.

“Without a CRM system, 79% of all marketing leads are never converted to sales.”- according to Pardot reports.

While there’s no doubt that CRM is the key solution needed to improve customer relationships, Salesforce is presently flourishing as the most powerful and consistent CRM to assure businesses accomplish that.

But, why and how? 

Video Source: Salesforce

Most sales leaders believe that deeper customer relationships are the main objective of businesses for long-term success. The probability of selling to a new customer is always less than selling to an existing one and so you need to focus on nurturing and valuing your existing relationships. Salesforce, helps you do that easily, being the world’s number one #CRM solution. Built especially for small and midsize businesses, it helps them grow by managing their customers, prospects and after-purchase processes efficiently and effectively.

As reported by Salesforce customers, average percentage improvements noticed:

Salesforce CRM

Helpful resources:

Salesforce: Find Out Why It Is A One-stop Solution for CRM

Struggling To Capture More Customers? Salesforce Is For You

4 major ways a Salesforce CRM can make your sales funnel better

  • Lets you find the right customers

Your sales and marketing can gather complete customers data by making most of the marketing automation and email campaigning and integrating them with the CRM. It will help them subsequently to get better insights to know which prospects or customers are probably convertible and can initiate communication with them.

  • Help reduce the costs of sales operations

There’s a lot of tasks involved apart from just selling in the sales process where the sales representatives invest their time.


Image Source:

Of course, a CRM being a complete software for all sales and marketing needs brings in automation and different smart techniques for performing all the time-taking non-selling tasks including manual data entries, spreadsheets management to store data regarding leads and customers, etc.

  • Organises your leads to grab the opportunities

Salesforce helps not only to collect the leads information but also help in classifying and sorting them into different categories. So, your leads list is perfectly organised and you know who wants what and when. You can hence reach to those who have shown most interests in your services or products with a proposal, pricing information etc.

Video Source: Salesforce

  • Lets you provide better customer services

With Salesforce, you have the instant access to customers journey i.e. purchases history along with basic details. Thus, you could quickly send personalised messages, solve their queries and give a prompt solution, having all the right resources at your end. Such immediate and smooth interactions build trust in the customers and convince them to make repetitive purchases.

With an all-inclusive CRM solution built with Salesforce, you can strengthen the overall performance of your sales by:

  • Prioritising the prospects that are most likely to be converted and closed based on their initial interactions with your sales executive.
  • Knowing which of the customers are keen to make a deal and when is the right time to get back to them for optimal response
  • Harnessing the upsell and cross-sell opportunities, that is, looking out for any add-on deals that you can get into with the prospect.
  • Tapping opportunities with referral business from the existing relationships so that you no more have to spend time on dead-end leads and cold calling.
  • Making your entire sales team more capable of closing leads and also take less time to close by giving them the 360-degree view of the customers.

Unquestionably, with Salesforce, you can give your sales teams the tools to focus on selling and not the admin. It automates every task so that your team can sell smarter and faster.


All these are easy enough for any sales team as well as sophisticated enough for any business type. So, no need to worry about the compatibility of your CRM.  What you need is an expert Salesforce consultant who could get you a bespoke CRM solution that will not only go by your specific sales processes but will also maximise your ROI.  

Thus, you have it all. The brief explanation of how Salesforce can help you manage prospects and sales with a consolidated platform. It will empower your team to get smarter to nurture all the prospects in the right way.  The success philosophy of Salesforce is to “find, win and keep customers happy.” So, with lead prioritisation in action and opportunity management in action, see how your Salesforce CRM solution help you achieve that.

Helpful Resources:

5 Reasons To Be Grateful To Your Salesforce Consultant

Salesforce Comes in 4 Editions! Choose Your Version Wisely

Ready to get started? Envertis is there to help you with its team of Salesforce consultants in Sydney. We are a pioneer in the field providing Salesforce consultation and implementation services to businesses in Australia in diverse sectors, no matter how complex their sales processes are.



CRM solutions
Posted on / by envertis / in CRM

4 Revolutionary CRM Technologies to Boost Business Productivity

With the CRM technologies evolving fast, businesses are getting wider scope to connect with customers more seamlessly. Every year, the demand for CRM software systems is rapidly increasing and to cater the diverse industrial needs, professionals are on the constant verge of bringing something new. Adhering to this fact, entrepreneurs are about to witness the upsurge and deployment of newer technologies which, will help them to grow.

We at Envertis, are one of the leading providers of CRM solutions in Australia having a rich experience of building front-running CRM systems for businesses. Here we are about to discuss on some of the technologies and innovations that are about to shape the future of CRM software systems and benefit the global marketplace.

Business Intelligence & Embedded Analytics

With these innovations, users get easier access to relevant information. Generally, CRM users don’t prefer to wait much for IT or Analyst generated reports. Providing consumer specific information to the front-line business managers is crucial for optimum CRM utilisation. With embedded analytics, businesses can be able to provide customer information to the line-of-business professionals. Prescriptive, embedded analytics greatly affect decision-making by recommending workable and feasible actions, instead of just working on multiple reports.

Social Networking

It helps employees in unleashing the possible relationships which, will aid in increasing the scope of complete sales transactions. Social networking serves as a new source of consumer data for committee-based sales transactions. It also helps sales representatives in figuring out the prospect of customers towards your organisation. Social Integration further helps enterprises while searching for relationships to contacts and accounts in the CRM systems. The impact of maintaining these relationships is accurately tracked in the enterprise CRM software system. This, in turn, will help entrepreneurs in measuring the relationship capital of your company precisely.

Wireless Connectivity & Applications

These groundbreaking innovations will help mobile professionals to improve productivity, stay connected better and close deals faster. Earlier, it was necessary, however, often annoying to go to a particular place (portable computer setup) for collecting information. This is the reason for which, wireless came into existence. With wireless connectivity, deployment or data retrieval from CRM systems becomes much easier. Now, the data which you need, can be accessed more efficiently and more conveniently. This potential is gradually increasing with every improvement dedicated to mobile technology.

Speech Applications

If executed properly, speech applications can greatly help businesses by boosting the number of simultaneous transactions an organisation can process without having an increase in headcount. While integrating with VoiceXML, self-service applications can help you to strike the chord in between downsizing costs and enhancing customer experiences. VoiceXML deploys open standards for developing speech applications which, further help companies to facilitate better customer engagement.
While wrapping up, CRM innovations are about to enrich organisational processes further and drive proactive support in terms of identifying new opportunities or interacting with prospects. With best-in-class practices like social media integration and more, businesses are surely about to succeed in surpassing their operational efficiencies with leading CRM software solutions.